Enrol Now
Are you currently operating or aspiring to start a food and beverage business or do you have a fresh and innovative food concept that you are planning to launch?

Learning the challenges of the F&B environment and the basics on operating a food business will help you start on the right footing, sustain your business and turn your passion into tangible profits.

Built from 6 modules, this programme allows you the opportunity to learn from very experienced entrepreneurs and industry captains in the F&B industry who will help you develop skillsets in recognising opportunities, leveraging resources and understanding the context of your work applying innovative thinking.

Specially designed for individuals who are planning to start or build a F&B business, this certification programme will prepare you to create economic and social value in your business.

Previous Guest Speakers:
Steen Puggaard
Indra Kantono
Thio Gwan Choon
Malcolm Chao
Daniel Ong
Emma Xiang
Steen Puggaard
  • Ex-CEO,
    4 Fingers
  • Partner,
    Archipelago Capital Partners
Indra Kantono
  • Owner,
    Jigger and Pony Group
Bing Blokbergen-Leow
  • Director,
Thio Gwan Choon
  • Ex-CFO,
    Thai Express
Daniel Ong
  • Founder,
    12 Cupcakes,
  • Rookery & Mischief
Henry Woodward-Fisher
  • Impossible Foods
KF Seetoh
  • Makansutra
Malcolm Chao
  • Vice President,
    Brotzeit Internationaltra
Caleb Lye
  • Zeemart
Emma Xiang
  • Director,
    Brand Food & Beverage Development, Asia Pacific, Hilton Hotel
1 Feb 2020 (Sat) See Full Schedule
12 full Saturdays (7 hours each Saturday)
SGD 10,272.00* (as low as SGD 1,161.60* after maximum funding).
Learn more
Singapore Management University
Module 1: Introduction, Overview and Market Opportunities
1st & 8th Feb 2020

The module will help participants identify and evaluate market opportunities based on their objectives; understand the value propositions for different market opportunities; develop the target product profile for the selected opportunity and build potential revenue and business models for the targeted opportunity. There will be some discussions about start-up culture and entrepreneurial mindset.

Module 2: Validation, Market Testing, Risk Management and Legal
15th & 22nd Feb 2020

The module will help participants understand themarket and financial potential return from the selected opportunity andthevarious risks associated with pursuing investments in the space aswell as how to mitigate them. They will be taught how toassess commercialviability of the opportunity, the adopted business model and how to tweak ifnecessary for success.

Module 3: Making Money in F&B (Financial Modelling & Management
29th Feb & 7th Mar 2020

The module will help participants understand howto budget & build a financial plan, model their cashflow projections, costratios,manage their P&L and balance sheet analysis. It will alsocover the fundraising proposition for F&B enterprises, andinvestorswill be invited on the final day of the course to listen to pitches.

Module 4: Marketing & Branding
14th & 21st Mar 2020

The module helps participants understand how to develop a brand story and communicate the brand in a consistent and coherent manner and address key challenges associated with aligning marketing activities with corporate strategy. Issues include brand identity and equity, building of marketing channels (connectedness, networks and social media), coherence &consistency in communication, aligning brand with culture and values as well as network and alliance building for small companies.

Module 5: Operations & Stakeholder Management
28th Mar & 4th Apr 2020

This module will focus on operational efficiency, service and culinary standards, and the range of licenses and permits required to conduct business. Also covered is the importance of managing the various external and internal stakeholders that are integral to the success of any business. Key considerations in dealing with landlords, suppliers, distributors, etc, and cover basic negotiation strategies that all entrepreneurs should know as well as techniques to attract and retain the best talent for their businesses.

Module 6: The Future of Food (Tech Developments and Opportunities in F&B)
11th & 18th Apr 2020

This module will help participants to develop an understanding of how the fast evolving world of technology is changing the landscape in the food and beverage industry as well as explore opportunities and prospects moving forward.

Anyone who is thinking of starting a brick and mortar F&B establishment, creating F&B products for the global market, or developing a B2B enterprise supporting the F&B industry.

Course assessment will be based on classroom exercises, case studies and project presentations.

Singapore Citizens
Aged 40 and above
$ 1,161.60*
Aged 35 and above,
and earn <=$2,000 per month
$ 681.60*
Individual or Non-SME Sponsored
Sponsored by SME

* includes 7% GST

** Singapore Citizens aged 25 and above may use their SkillsFuture Credit to offset respective course fees


Up to 90% course fee funding for employees of SMEs under Enhanced Training Support for SMEs("ETSS")


Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")


Up to 95% course fee funding under Workfare Training Support Scheme ("WTS")

Funding Incentives
1. SkillsFuture Series

Singapore Citizens or Singapore Permanent Residents are eligible for 70% course fee funding (excluding GST) for successful enrolment into approved courses under the Programme. This funding is applicable to both individual and company sponsored participants. Singapore Citizens aged 40 and above will enjoy 90% course fee funding (excluding GST).

2. SkillsFuture Credit**

Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Applications via must be made within 60 days before course commencement. Please click here for the user guide on how to submit your claim.

3. Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.